Successful Logo Rebranding Stories that you can take inspiration from
Logos are the visual asset of a brand. It has a direct impact on the target audience of a company. How it looks and attracts influence the perception of them. However, designing an emblem is not an easy task. It requires good intellectual and designing skills.
In contrast, redesigning an existing logo requires more than expertise, it requires a lot of guts. It is not that easy to rebuild the entire brand image and reestablish the entire new vision. Most of the time, if it is not done with proper planning, could really affect the image and sales of the company.
But, there are companies who know their audience and do things that customers expect from them. In this article, we will see the stories of some companies, who achieved immense success by rebranding their emblem and redesigning strategies.
Well, before jumping to the real and true stories, you should know why companies need to rebrand their symbol.
Why do Companies need to rebrand their Logo?
There are so many reasons, due to which companies take such a massive risk like,
Business growth: It is one of the main and common reasons for rebranding. With the passage of time, you make new deals and work with different partners. As well, acquisition and mergers also happen. After all these, the vision and mission of a company changes and they need a new face who can represent them perfectly.
New Target Audience or Market: When a company target a new audience or enter into a new market, then to cater for their need and create an association, they add the elements from which they can connect.
To stand out: businesses also buy logo, to differentiate them from their competitors. Therefore, whenever the number of competitors increases or the industry has grown. They refresh their logo to create an impressive and dominating image.
To give a new and fresh look: the world keeps changing, along with that the preferences and the trends are also evolving. Therefore, you cannot have the same image or the design that has been designed 20 years ago. To match with the current need and demand they make a few tweaks.
Successful Emblem Redesigning Examples
Google is part of our life. The stats show that approximately 3.5 billion Google searches happen per day. Moreover, an average person sees the Google logo anywhere from one to 30 times per day.
And a logo of Google comes on the top recognized symbol list. But, does the Google icon was the same throughout the years? Obviously not, it had few major transitions through the journey.
The first design was launched in 1998, and in 2015, a new look of the Google presented. It was more versatile and dynamic. The colours are the same to keep the essence but they changed its typeface from Catull to the custom schoolbook-inspired Product Sans.
Furthermore, they also introduced the rainbow “G”, which is a variant of its main icon. It is specially designed for Smartphone apps, websites favicon, and a microphone for voice search.
Starbucks
Starbuck’s emblem design is very unique, creative and attractive. It has very strong recognition and perfectly fits best their business.
However, it has also been considered as a complex design, but it is evolving into a simpler form. The new changes were done in 2015. The reason was they wanted to make it more dynamic and to explore new markets.
In a new design, they kept the Sire on focus, and the remaining design had changed. The new logo has a significantly bigger face, wider lines, and an asymmetrical position (with a slight right shading to minimize a masking effect). These were the radical changes. The company made this decision to give it a more realistic and approachable look.
They purchase a logo with a simplistic approach, to appeal to and connect more people on a global scale.
McDonald’s
McDonald’s would not be that well recognized and associated, without its successful rebranding. It is one of the most popular American fast-food chains. In its initial years, they have to face a backlash for selling unhealthy food that causes obesity.
After that, the company has to face a big downfall, but then they decided a rebranding and introduced the new face with a new identity to gain its lost reputation. They introduced the new image with symbolic arches. It was inspired by their newly-built architecture of the first franchised restaurant in 1952.
Moreover, in all of the period emblem had changed many times. Now, it is more simple and minimalist.
You might be familiar with the Instagram icon. It is a clear, simple and attractive design; The Company changed its symbol in 2016. They replaced the old Polaroid camera icon with the new design. Now it gives a more modern and attractive look.
Conclusion
It was a thorough overview of what redesigning is, why a company does it, and the most successful examples that got success in achieving their goal. However, you have to keep one thing, that buying logo design, with the aim of rebranding is not an easy task. Before making a big decision, make sure that actually, need a new look?
If yes, then always prefer a professional designer to keep the image and essence of your brand.
