The Process to get the right fit Logo Design

Getting the right fit logo design that looks stunning, is the dream of every business. An emblem is not just the face of a brand, but it has a lot more responsibility. It is one of the main sources of communication with the target audience. It tells them who you are? How you are different from others? And why do they choose you?

However, the designing of this simple image looks so easy; but actually, it takes days of efforts and dedication on the behalf of the one truly creative emblem. There is no doubt that every creative work begins with a great idea, but it is like the first brick in the wall. There is a lot more to do.

Therefore, we have put together all the information, to share the most effective process to get the right emblem design. This will most probably help you to be safe from rejected ideas and the failed concepts.

Start with Questions and a Strategy

The first step in the emblem design process starts; by considering and questioning what your brand represents and what your business’s priorities are. Moreover, a proper strategy provides the path to work on. The strategy is made with the collaborative efforts of designers, business, and other essential partners in the company.

A good strategy gives the direction because without proper thinking and a solid brief, you’re would most probably going to be on the back foot. It doesn’t matter that your design brief is of one page, or is consist of a sophisticated brand strategy. It will give a clear purpose.

When you find what kind of impression you are aiming for, then converting it to design becomes easier. You can start your work with the few and basic question given below.

· Why you need a logo?

· What personality does your brand have?

· What does your company offer that your competitors don’t?

· What is your unique value proposition?

· Which beliefs and values you want to convey?

Industry Research

You are not going to work on a vacuum. Always there are various competitors that already exist in the market. However, no matter how unique your business idea is, still, you will have to face competition in many ways.

Therefore, it is always better to enter with proper homework and plan. Before you buy logo design, do proper research that what kind of logos already exists in a market. How the industry leaders are making themselves unique from others.

Moreover, try to find out the elements that are very generic, which one is very unique and which make them stand out in the crowd. In an industry discovery, you can ask these questions to find the answer.

· Which logo techniques are working best for the industry?

· What kind of brand colours or particular shapes is used?

· Which thing is not done yet? It will give you an opportunity to avail it in your favour.

· What kind of customers leads your industry?

Make a list of Professional Designer and Websites

Now the next step comes, on the place you want to purchase a logo. The most important factor that you have to consider in this step is professionalism. A logo is the face of your brand. It will represent you on different platforms and mediums. Moreover, it is a visual asset that develops your unique identity.

Thus, neither you can redesign it again and again if it doesn’t fit with your business, nor you can afford to spoil the image of your brand, by choosing cheap and unprofessional designers.

Therefore, do research; make a list of the most trustable and professional service providers. Evaluate their offerings and compare them with your need and requirements. After the proper research about alternatives, make a decision which one you choose to get your emblem design.

Know the Psychology behind the Elements of Logo

The basic structure of a design consists of three basic elements, colour, shape and type. They put a direct impact on the efficiency and quality of an emblem. Moreover, they have a certain psychological impact on the mind of your target audience.

The research shows that the human brain process sensory information very fast. And it is very necessary for you to have a basic knowledge of human behaviour, and things that put a real impact on them. Like,

Shapes: it is the most important element of a design. You need shapes to be able to recognize an object or phrase. The brain better understands distinctive patterns, leaving a permanent impact on the mind.

Colour: Colours have the second most essential aspect of our cognition series. They evoke feelings and unusual experiences, but they must be used cautiously.

Type: Our mind takes the most time to interpret the language. This means that your material comes in third place in your logo design concepts. It’s important to keep this in mind when buying logos online with a complex design.

Conclusion

Great logo designs need great creativity. But just relying on creativity is not enough. You will need critical thinking, interrogating, collaborating, exploring, failing and starting again. Each element of your symbol has a contribution and impact in making an impression that you want to make on a target audience.

Therefore, try to do the proper work and follow the process mentioned above, to get the maximum positive outcomes.